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Maybelline party - make it happen

Photographed by Eugene Ovchinnikov

On April 13, we visited at the private party to celebrate the new positioning of Maybelline New York, which took place at The Ritz-Carlton Almaty.

A nice bonus was the location, the thirtieth floor, which offers a beautiful view of the city at night. All present have told about how in 1913, Tom Lyle Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. This was the first mascara. The brand reflects the real energy, image and style of New York. «Make it happen» means: «Use the power of make-up to express their unique beauty and start to act». The stars of the fashion, TV, movies and the Internet have visited this party and received lovely prizes.

13 апреля мы побывали на закрытой вечеринке в честь нового позиционирования Maybelline New York, которая состоялась в отеле The Ritz-Carlton Almaty. Приятным бонусом было расположение, тридцатый этаж, с которого открывалась прекрасная панорама на ночной город. Всем присутствующим рассказали о том, как в 1913 году, когда юный химик Томас Уильямс помог своей старшей сестре Мэйбел завоевать сердце своего избранника. Он смешал вазелин с угольной пылью, благодаря чему брови и ресницы девушки стали выглядеть более эффектно и выразительно. Это и была первая тушь. Бренд отображает настоящую энергию, образ и стиль Нью-Йорка. «Make it happen» означает: «Используй силу макияжа для выражения своей неповторимой красоты и начинай действовать». Заезды мира моды, тв, кино и интернета посетили эту вечеринку и получили милые призы.

 

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